Media being God like

In the text: "Media: The Second God" Tony Schwartz implies that media is a God like form. From his perspective he establishes that Media has shaped our world-- as well as how we can shape the media in many different ways. He discusses that media is everywhere, at all time. I feel as though media sets an image for people to follow, therefore it is God like only in this sense. Media helps achieve greater knowledge of things that people are unaware of but at the same time misconstrues reality to some degree. This relates to religion in the sense that, everyone follows something different, yet only relies on a greater power out of influence or fear. Depending of what religion people follow, there is no correct answer. Within media, society devotes there time to advertisements and television so they can focus on things and not have questions unanswered. In conclusion, media consumes our society just as much as religion. It set standards for the way we act, live, and speak.