Class-
Over the course of the next two weeks, please plan to read the following chapters from "Media: The Second God"
Ch. 1 - The Second God
Ch. 2 - The Post-Literate Society
Ch. 3 - The Age of Reception
Ch. 7 - How Commercials Work
I apologize for any confusion as I did not have my copy of the text on me this evening to confirm in person. I encourage people to continue reading Schwartz if this interests you, particularly if you are interested in pursuing political communication for your final paper. This is on of Schwartz's specialities, and he offers some sound, practical examples in the later chapters. For the sake of class, we will focus on his basic theories in the first 3 chapters, then segue to commercials in chapter 7, which should connect to our discussion of realism vs. propaganda next week.
Please email me if you have questions.
-Alex
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